Laëtitia Lima

Who am I?

My name is Laëtitia Lima, and I chose to build my own brand before shaping anyone else's.

Marketing has always drawn me in, as much for its visual power as for its strategic depth. Yet nothing predestined me for this path. After secondary school I started from scratch, with no technical background, but one clear ambition: to learn, to build structure, and to move towards the field that had fascinated me since my early teens.

I built that path step by step. I learned to identify my strengths, develop my vision and assert my professional stance. Before even thinking about the brands I would one day support, I worked on my own: my values, my positioning and my way of telling a story.

Today, having earned my Level 6 RNCP qualification as a Digital Project Manager along with my degree in Communication and Digital Marketing, I am starting a Master's at ESP in Brand Strategy and Brand Content. A logical next step, aligned with my ambition.

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