Province d’Antan
Brand strategy & branding
The project
Infusions Astrales is a product range project created for the Provence d’Antan brand. The aim was to design a new collection of infusions based on astrology, combining market analysis, visual creation and a complete marketing strategy. The ambition was to modernise the image of herbal tea by making it more personalised, more beautiful and connected to current wellness and astrology trends.
The concept
Pairing each astrological sign with a specific flavour. Every infusion is designed to reflect the character traits of its sign, with a strong and recognisable visual identity. The originality of the concept lies in personifying the signs through feminine visuals generated from their symbolic characteristics, to create an immediate emotional attachment.
Project visuals
Highlights
Strategic analysis and range positioning
Studying the astrological herbal tea market and the steadily growing astrology market overall, identifying opportunities around personalisation, organic products and digitalisation. A competitive analysis positioned the range. Defining the target audiences, retail pricing and a go-to-market strategy.
Digital marketing strategy
A communication strategy including an editorial calendar, content and a distinctive digital concept built around “Astronalisation”. Proposed influencer collaborations, partnerships with spas, tea rooms and events, plus a detailed production and media activation budget.
Visual identity creation
A complete graphic world for the range: moodboard, typography, palettes differentiated by sign, custom visuals, technical templates and realistic mockups. Each sign has unique packaging with its dedicated flavour, an astrological card and graphic consistency. Gift sets grouped by elemental family.