EMOI
Immersive digital experience
The project
EMOI is the design of an innovative interactive kiosk allowing anyone to create their own bespoke fragrance from neuroscientific and sensory cues. Conceived as an immersive experience, the project combines technology, emotion and personalisation to offer a unique user journey, where scent choices are guided by the user's emotions and feelings. The project was selected to represent the campus at the national Ydays competition.
The concept
EMOI rests on the idea that a fragrance should not be chosen, but revealed. The project draws on a neuroscientific approach to turn what is often an intuitive decision into an immersive experience. Through two distinct entry points, users are invited to explore their emotions or their sensory preferences to arrive at a creation that genuinely reflects them.
Project visuals
Highlights
Kiosk design
Designing the user journey around two neuroscientific entry points. Producing the interface mockups, with a focus on immersion, a seamless journey and the user's emotional engagement.
Brand identity
Building the complete EMOI brand identity, including naming, positioning and visual world. Designing the logo, the kiosk mockup, the presentation materials and the communication visuals.
Project management
Leading the EMOI project end to end, from ideation to preparing the final competition pitch. Coordinating the team, allocating tasks, meeting deadlines, structuring deliverables and overseeing the overall coherence of the concept.