Les Nuits Élégantes
Events & customer experience
The project
Les Nuits Élégantes is an event project created during a 72-hour challenge, with the goal of building a high-end private club for affluent professionals. As a team, we had to imagine an exclusive experience capable of attracting an influential clientele, combining brand strategy, premium events and a viable business model. The project won the 72-hour challenge, rewarding its strategic coherence, the quality of the world created and the strength of the business model presented.
The concept
The concept centres on an immersive evening titled Éclat d’Hollywood, inspired by the years 1880 to 1920. The ambition was to recreate the glamour of cinema's golden age through a complete stage design blending black-and-gold decor, red carpet, feathers, live orchestra, jazz singer and burlesque show. Beyond the evening itself, we imagined a full private-club ecosystem built on exclusivity, invitation-only access, referrals and a secure online platform.
Project visuals
Highlights
Creating a premium identity
A black-and-gold visual world inspired by the aesthetics of 1880 to 1920. Creating the premium materials, including the exclusive membership card, staff pins and the mockup of a secure private website accessible by login.
Designing the event experience
An immersive evening at the Intercontinental in Bordeaux for 150 guests, with a precise running order: a live orchestra, a jazz singer, a burlesque show to close and a seven-course tasting menu inspired by 1920s cinema. Identifying the material and staffing needs, and anticipating risks.
Selective communication strategy
Targeted exclusively at affluent professionals, combining high-end invitations, a private platform, selective LinkedIn and WhatsApp groups and a referral system. Defining SMART objectives, KPIs and a detailed budget.